For movements to make better use of social network activism, they need to make significant changes. Most importantly, they need to link the gap between the Internet social network and the personal social network. These two coexist right now and for social movements to be most effective these have to cooperate. Movements are based on personal social relations to progress their cause, and outreaching through social networking could do wonders for organizations. An organization that creates an interactive and interesting website will draw in an audience. People’s interest and curiosity and will entice them to read about the organizations’ causes and potentially donate money towards them or become a member. The two aspects of social movements need to combine for organizations to successfully recruit members online and solidify relations as well as exchange ideas on the movement’s progression in meetings in members’ local areas.
To accomplish the complete blend of present day social activism recruitment and support, organizations need to have foundations in local areas as well as an online presence. In the modern world advertisements are everywhere, and these visual displays constantly draw people into their products or causes. Organizations that wish to gain memberships and support need to create multiple ads and propaganda that can be widely viewed by the public so a wide audience becomes familiar with the institution. As well as having headquarters in different cities and recruiters that go door to door explaining their platform, a website as well as links to the cause need to be frequently viewed to stir an interest in the public. This method of recruitment will show the strongest results and in turn help fund the organization through donations and increase the membership of the institution. As long as the organizations’ numbers continues to grow they will keep enlarging their political sway, and if enough support is built up then significant social change will become a possibility.
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